Legal Disclaimer

    AgenticSA Website Legal Disclaimer

    Last Updated: 2 September 2026

    The information provided on the AgenticSA website and through AgenticSA marketing materials is provided for general informational and commercial purposes.

    The information provided on the AgenticSA website and through AgenticSA marketing materials is provided for general informational and commercial purposes.

    AgenticSA is operated by:

    Creative Media Agency (Pty) Ltd

    Registration Number: 2025/089369/07

    299 Pendoring Street, Northcliff, Johannesburg, South Africa

    AgenticSA forms part of the digital solutions offered within the Digital Business Solutions Holdings (Pty) Ltd group.

    1About AgenticSA

    AgenticSA provides AI-powered communication, automation and business-support solutions.

    Our solutions may use third-party platforms, AI providers, telecommunications providers, cloud infrastructure and integrations.

    References to “AI Employees”, “AI Workforce”, “AI Front Desk” and similar terms describe the business functionality and positioning of our AI-powered technology.

    They do not mean that an AI system is a natural person, employee or worker in the legal employment-law sense.

    2No Guaranteed Results

    AgenticSA does not guarantee any particular:

    • revenue;
    • sales;
    • leads;
    • appointments;
    • conversion rates;
    • cost savings;
    • response rates;
    • profit;
    • productivity gain; or
    • business outcome.

    Results vary according to factors including:

    • business model;
    • offer;
    • market;
    • traffic;
    • lead volume;
    • implementation;
    • configuration;
    • customer behaviour;
    • sales processes; and
    • use of the service.

    3Examples and Demonstrations

    Examples, demonstrations, scenarios and simulated conversations may be used to explain how AgenticSA can operate.

    Unless expressly identified as an actual customer case study, these should be understood as illustrative examples rather than representations of actual customer results.

    4Platform-Wide Metrics

    AgenticSA may display performance statistics, usage figures or ecosystem metrics reported by underlying technology providers.

    Where attributed to an underlying provider, those statistics represent the provider's broader platform or ecosystem and do not represent individual AgenticSA customer results.

    They should not be interpreted as guarantees or claims that AgenticSA itself independently generated those results.

    Individual results vary.

    5Testimonials

    Where genuine customer testimonials are displayed, they reflect the experience of the individual customer concerned.

    Testimonials do not guarantee that another customer will achieve the same result.

    Illustrative scenarios must not be interpreted as genuine testimonials unless expressly identified as such.

    6AI Limitations

    Artificial intelligence may produce inaccurate, incomplete, outdated, unexpected or inappropriate output.

    AI-generated information should be reviewed with a level of human oversight appropriate to the potential consequence of an error.

    AgenticSA does not warrant that every AI response will be accurate.

    7No Professional Advice

    Website content and AI-generated output do not constitute professional:

    • legal;
    • tax;
    • accounting;
    • financial;
    • investment;
    • medical; or
    • other regulated advice

    unless expressly provided or reviewed by an appropriately qualified professional.

    8Human Responsibility

    AgenticSA is designed to automate appropriate tasks and support business operations.

    Customers remain responsible for:

    • business decisions;
    • professional judgement;
    • customer relationships;
    • compliance;
    • communications;
    • AI configuration; and
    • human oversight.

    9Third-Party Services

    AgenticSA depends on third-party technologies.

    We cannot guarantee continuous availability or unchanged functionality of:

    • telecommunications;
    • WhatsApp;
    • email;
    • AI providers;
    • CRM platforms;
    • payment processors;
    • cloud providers;
    • integrations;
    • APIs; or
    • other external services.

    10CMART / Underlying Platform

    AgenticSA may be powered in whole or in part through CMART™ and underlying platform technology.

    AgenticSA and Creative Media Agency are independent businesses and should not be interpreted as the underlying platform provider itself unless expressly stated otherwise.

    References to underlying platform functionality or performance information should be understood in that context.

    11Security Claims

    We take reasonable steps to protect information and use technology providers that implement security measures.

    However:

    No internet-connected system can be guaranteed to be completely secure.

    References to underlying provider encryption, infrastructure or security certifications describe those provider capabilities and should not be interpreted as an independent certification of AgenticSA unless expressly stated.

    12POPIA and Compliance

    AgenticSA provides functionality that can assist customers in implementing responsible data and communication practices.

    Use of AgenticSA does not automatically make a customer's business compliant with:

    • POPIA;
    • PAIA;
    • the Consumer Protection Act;
    • ECTA;
    • RICA;
    • industry rules;
    • professional regulations; or
    • other applicable legislation.

    Customers remain responsible for determining the legal requirements applicable to their businesses.

    13International Data Processing

    AgenticSA uses international technology providers.

    We therefore do not represent that all information is hosted exclusively within South Africa.

    Please refer to our Privacy & POPIA Notice and Data Processing Addendum for further information.

    14Website Availability

    We aim to keep our website accurate and available but do not guarantee uninterrupted access or that every piece of information will always be error-free or current.

    16Pricing and Features

    Pricing, features, usage allowances and availability may change.

    The applicable checkout, proposal, order form or Service Agreement should be consulted for the commercial terms applying to a particular purchase.

    17Intellectual Property

    Unless otherwise stated, AgenticSA website content, branding, graphics, copy, systems, methodologies and related materials are owned by or licensed to Creative Media Agency and/or its associated businesses.

    Unauthorised reproduction or commercial use is prohibited.

    18“AI Employee” Terminology

    AgenticSA uses terms including:

    • AI Employee
    • AI Front Desk
    • AI Workforce
    • Hire Your AI Employee
    • Train Your AI Employee
    • Clock In

    as customer-friendly descriptions of AI-powered software and automation.

    These terms do not establish:

    • an employment relationship;
    • employee status;
    • labour-law rights;
    • agency authority; or
    • independent legal personality for the AI system.

    The contracting service remains technology supplied by Creative Media Agency.

    19Contact

    Creative Media Agency (Pty) Ltd

    Registration Number: 2025/089369/07

    299 Pendoring Street, Northcliff, Johannesburg, South Africa

    hello@creativemediagency.co.za